Comments on: The “Lighter Side” of Dark Beer, Humor, Whatever http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/ All that flavorful brownness in one savory packet Sat, 30 Nov 2013 11:11:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: boru http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-274899 boru Wed, 30 Jun 2010 14:24:22 +0000 http://sepiamutiny.com?p=6146#comment-274899 <p>I liked the commercials, both of them. I have spent way too much time and energy analyzing commercials over the last 15 years and I know that this commercial was made by competent and talented people. As a "brown person" myself as well as a "white person" I do not take offence to this commercial, however it is only really funny because the whites have dominated. In trying to dominate the world they have made themselves easy to poke fun at by the rest of the world. Also many uneducated white people in Britain and the U.S. have no clue as to what Caucasian means, they just think it's a synonym for White European, and they don't realize that there are non-white Caucasians. The commercial would be much less funny if it was reversed, at least to this audience. It is still well written/well executed despite any racial undertones. Also the "Lighter Side of Dark" slogan is a reference to the beer, being a lighter tasting (commercial) dark ale, as well as the advert itself being in the style of "light" dark humour.</p> I liked the commercials, both of them. I have spent way too much time and energy analyzing commercials over the last 15 years and I know that this commercial was made by competent and talented people. As a “brown person” myself as well as a “white person” I do not take offence to this commercial, however it is only really funny because the whites have dominated. In trying to dominate the world they have made themselves easy to poke fun at by the rest of the world. Also many uneducated white people in Britain and the U.S. have no clue as to what Caucasian means, they just think it’s a synonym for White European, and they don’t realize that there are non-white Caucasians. The commercial would be much less funny if it was reversed, at least to this audience. It is still well written/well executed despite any racial undertones. Also the “Lighter Side of Dark” slogan is a reference to the beer, being a lighter tasting (commercial) dark ale, as well as the advert itself being in the style of “light” dark humour.

]]> By: Yoga Fire http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-273949 Yoga Fire Wed, 16 Jun 2010 21:47:05 +0000 http://sepiamutiny.com?p=6146#comment-273949 <blockquote>what it said to me was that being dark skinned was a negative.</blockquote> <p>You're overthinking it.</p> what it said to me was that being dark skinned was a negative.

You’re overthinking it.

]]> By: Elizabeth Cady http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-273948 Elizabeth Cady Wed, 16 Jun 2010 21:43:36 +0000 http://sepiamutiny.com?p=6146#comment-273948 <p>I have seen this ad many times. At first, I thought it was funny because of the juxtaposition. But by the third time watching it, my stomach clinched at the line "the lighter side of dark" -- what it said to me was that being dark skinned was a negative.</p> I have seen this ad many times. At first, I thought it was funny because of the juxtaposition. But by the third time watching it, my stomach clinched at the line “the lighter side of dark” — what it said to me was that being dark skinned was a negative.

]]> By: boston_mahesh http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271631 boston_mahesh Fri, 07 May 2010 21:55:21 +0000 http://sepiamutiny.com?p=6146#comment-271631 <p>However, I heard that the Kapoor's ancestry, like their adopted son, are Caucasian. The adopted son could pass for someone from the Caucasus Mountains, or a light haired Chuvash.</p> <p>According to wikipedia:<br /> <a href="http://en.wikipedia.org/wiki/Kapoor">Kapoor Khatris claim Caucasian Avar and Chuvash ancestry.</a></p> However, I heard that the Kapoor’s ancestry, like their adopted son, are Caucasian. The adopted son could pass for someone from the Caucasus Mountains, or a light haired Chuvash.

According to wikipedia:
Kapoor Khatris claim Caucasian Avar and Chuvash ancestry.

]]> By: priyamaine http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271306 priyamaine Tue, 04 May 2010 05:20:29 +0000 http://sepiamutiny.com?p=6146#comment-271306 <p>There are plenty of desi kids who are adopted into white families who get typically western names. I loved this commercial. I saw it during a Red Sox game a few weeks ago and looked for it again to no avail. Raising my bottle of newcastle in a toast!</p> There are plenty of desi kids who are adopted into white families who get typically western names. I loved this commercial. I saw it during a Red Sox game a few weeks ago and looked for it again to no avail. Raising my bottle of newcastle in a toast!

]]> By: Steve-O http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271246 Steve-O Sat, 01 May 2010 18:46:19 +0000 http://sepiamutiny.com?p=6146#comment-271246 <p>“Newcastle Brown Ale: Sanjay” This video or group may contain content that is inappropriate for some users, as flagged by YouTube's user community. To view this video or group, please verify you are 18 or older by signing in or signing up.</p> <p>WTF?</p> “Newcastle Brown Ale: Sanjay” This video or group may contain content that is inappropriate for some users, as flagged by YouTube’s user community. To view this video or group, please verify you are 18 or older by signing in or signing up.

WTF?

]]> By: My3 http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271235 My3 Sat, 01 May 2010 14:55:00 +0000 http://sepiamutiny.com?p=6146#comment-271235 <p>Ha ha. I have never heard of this beer, but when I laughed out loud when I saw the ad. Cute.</p> Ha ha. I have never heard of this beer, but when I laughed out loud when I saw the ad. Cute.

]]> By: curly http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271185 curly Fri, 30 Apr 2010 22:58:52 +0000 http://sepiamutiny.com?p=6146#comment-271185 <p>Hilarious!! How did people not get it! Thanks for sharing Anna!</p> Hilarious!! How did people not get it! Thanks for sharing Anna!

]]> By: Thom http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271183 Thom Fri, 30 Apr 2010 22:33:19 +0000 http://sepiamutiny.com?p=6146#comment-271183 <blockquote>But he does sorta mumble when he says "You weren't born a Kapoor", so I think that might be confusing some people here.</blockquote> <p>Yeah, I heard "You were born a Kapoor" so the first time I watched it, my brain took off in another direction and got a bit lost.</p> But he does sorta mumble when he says “You weren’t born a Kapoor”, so I think that might be confusing some people here.

Yeah, I heard “You were born a Kapoor” so the first time I watched it, my brain took off in another direction and got a bit lost.

]]> By: Catholic Guilt http://sepiamutiny.com/blog/2010/04/29/the_lighter_sid/comment-page-1/#comment-271177 Catholic Guilt Fri, 30 Apr 2010 21:01:29 +0000 http://sepiamutiny.com?p=6146#comment-271177 <p>I give it a thumbs up. I usually cringe when advertisers use Indian stereotypes but this actually made me smile.</p> I give it a thumbs up. I usually cringe when advertisers use Indian stereotypes but this actually made me smile.

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