Comments on: Benetton Takes on Bruises – UPDATED

By: Anna

Anna — Fri, 14 Dec 2007 16:19:26 +0000

I dont understand how the colors of the cloths are offence to people at all. It draws the picture together and emphasizes the point, the severity of DV.

By: Tauntons College student UK

Tauntons College student UK — Thu, 13 Dec 2007 15:12:19 +0000

Im a college student,17 years old. i was reading about the benetton campaign in my italian lesson,and i have to writte my opinion about what Toscani has created by displaying this images as a bublicity campaign, and personally i am disgusted. I dont see how using tragedies such as this can be accepted to sell products which, rumours say,are involved in child labour etc. I dont think this is a good way of making people realise of the problems that surround them,i dont buy benetton’s clothes and this just makes me want to buy them even less. I think the marketing group at Benetton should stick to their old pictures, where you see the bright side of life, and leave the horrors to the politics and the news presentors,because at the moment we have enough to worry about, apart from another massive business taking advantages of the daily problems that society confronts. Horrors like this should be taken into account and helped by people arround the world,instead of being an excuse to buy expensive clothes.

By: maychen asshole

maychen asshole — Fri, 17 Aug 2007 14:19:30 +0000

i traced a pic of horses mating

maychen tyler age 10

By: DJ Drrrty Poonjabi

DJ Drrrty Poonjabi — Fri, 01 Jun 2007 22:00:22 +0000

It looks like "Everything Comes from India" uncle was right about this one too.

By: Jill

Jill — Fri, 01 Jun 2007 03:26:34 +0000

Almost simultaneously with Salon.com, I also contacted Benetton. Read what they had to say here:

http://writeslikeshetalks.blogspot.com/2007/05/colors-of-domestic-violencefake-not.html

By: HMF

HMF — Thu, 31 May 2007 01:23:17 +0000

You said it exactly, it can be seen as commentary about the fashion company's use of provocative images to sell clothes (ugly sweaters and the like) and it's possibly asking Benetton if that's how far they'll go to sell clothes, under the guise of creating awareness.

But we know Benetton will go this far, even farther. In fact, there are people on this board vehemently defending them. The Banksy thing is an example of satire.. no one would ever mistake those for actual paris hilton songs, rather the implied meaning in the act is, "These aren't really paris hilton songs, but in essence she's doing the same thing" And I think that message is clear. But with these ads, it's not clear, as all of us believed them as true ads.

Honestly if Benetton does denounce these ads, I don't see how they can do it on the grounds of "poor taste" when they've done similar, if not more intense ones themselves. If anything, it's a denouncement from a point of regret. As in, "Damn it, we should have thought of that!"

It's kind of like when the Onion published an article about Gilette razors, titled, "Fuck it, we're doing five blades".. the story was hysterical, until Gilette actually did release a 5 blade razor. It was no longer funny, it was reporting. It was more of a surprise reaction rather than funny.

By: swapna

swapna — Wed, 30 May 2007 23:46:34 +0000

Brownie Please email me. Happy to give info. swapnavora@hotmail.com

By: advocatus diaboli

advocatus diaboli — Wed, 30 May 2007 23:30:53 +0000

I think of satire differently from hoax. Satire = a Moliere play lambasting royalty/the gentry hoax = Banksy defacing Paris Hilton cds

By: advocatus diaboli

advocatus diaboli — Wed, 30 May 2007 23:22:23 +0000

"Stop Plush Animal Violence" or something like that. That's satirical

It wouldn't be as effective, in other words it wouldn't have been a post on SM if it had been even brown teddies.

You said it exactly, it can be seen as commentary about the fashion company's use of provocative images to sell clothes (ugly sweaters and the like) and it's possibly asking Benetton if that's how far they'll go to sell clothes, under the guise of creating awareness.

By: advocatus diaboli

advocatus diaboli — Wed, 30 May 2007 23:12:01 +0000

Maybe if they put that horse picture on one of their shirts...

That way everyone can be evocative. Now that's art for the people, yo!

I meant to link to the urban dictionary for the def. of "Italian stallion", but I'm now thinking it's well known what that phrase means.